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020 -INTERNATIONAL STANDARD BOOK NUMBER
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.122
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b
Item number
.M33 2008
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
McDaniel, Carl,
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d
Dates associated with a name
1941-
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245 -TITLE STATEMENT
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a
Title
Introduction to marketing /
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c
Statement of responsibility, etc
Carl McDaniel, Charles W. Lamb., Joseph F. Hair, Jr.
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h
Medium
BOOK
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246 -VARYING FORM OF TITLE
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a
Title proper/short title
Marketing
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Mason, Ohio :
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b
Name of publisher, distributor, etc
Thomson South-Western,
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c
Date of publication, distribution, etc
2008.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxxi, 671 p. :
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b
Other physical details
col. ill. ;
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c
Dimensions
28 cm.
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500 -GENERAL NOTE
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a
General note
"International student ed."--Cover.
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500 -GENERAL NOTE
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a
General note
Previous ed.: 2006.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and indexes.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Lamb, Charles W.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Hair, Joseph F.
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